Case study: revenue growth in 3 months +150%

In home and garden market, using digital marketing tools effectively can make or break a brand’s online success. This case study demonstrates how a client in the home improvement niche, specifically selling high-quality sinks, managed to increase revenue by 157% from Google Ads in just 3 months! By addressing core challenges and implementing a well-rounded Google Ads strategy, we successfully transformed declining paid channel performance into thriving revenue growth.

Let’s start – what are the challenges?

Before we began collaborating with the brand, their Google Ads performance was underwhelming. Sales were stagnating, and customer acquisition through paid channels was showing a worrying downward trend. Despite running Performance Max campaigns, their account was limited by its focus solely on product feeds, which restricted growth and efficiency. To unblock the account’s full potential, we knew we needed to rethink the Google Ads strategy holistically and target every stage of the sales funnel.

All in once strategy: a full-funnel approach

To reverse the downward trend and deliver substantial growth, we implemented a comprehensive Google Ads strategy that targeted potential customers throughout the entire sales funnel. We combined search, video, and product advertising to guide users from initial interest to final purchase.

Startegy sneak peek:

Performance Max campaigns – we restructured these campaigns to group them by product category, allowing us to focus our efforts on the best-performing segments. Performance Max provided an opportunity to showcase both product ads and creative assets across all Google networks, driving engagement at multiple touchpoints.
Google Merchant Centre optimization – we categorized products based on profitability, using custom labels to identify the most valuable items. From there, we built dedicated product campaigns that honed in on these high-value products, ensuring our marketing efforts were aligned with the brand’s revenue-driving offerings.
Dynamic Search Ads (DSA) for blog content – by tapping into this search intent, we drove high-quality traffic to the blog, where users not only found answers to their questions but also converted by purchasing products from the store. This creative use of DSA campaigns provided a unique way to engage users early in their buyer journey.
YouTube Ads for targeted awareness – we launched YouTube ads aimed at users who were in the process of building or renovating their homes. By targeting individuals watching content about home improvement or interior design.

Results

The results of this comprehensive Google Ads strategy were nothing short of remarkable. Over the three-month period, Sink Quality experienced:

+157% revenue growth from Google Ads.
ROAS of 10 (Return on Ad Spend), ensuring that every dollar spent was bringing in significant returns.
+25% improvement in click-through rate (CTR), with a final CTR of 1.65%, indicating that our ads were increasingly resonating with users.
30% reduction in cost per click (CPC), which allowed us to maximize the budget and reach even more potential customers at a lower cost.
+80% increase in clicks, further demonstrating the success of the strategy in attracting more users to the website.

The success of this Google Ads campaign highlights the importance of adopting a full-funnel strategy that aligns with both user intent and the brand’s objectives. By combining dynamic search ads, YouTube video campaigns, and highly targeted product ads, we were able to tap into new customer segments, re-engage past visitors, and significantly boost overall revenue.

Key factors that contributed to this success included:

Strategic restructuring of Performance Max campaigns to focus on product categories with the highest potential for growth.
Leveraging blog content with DSA campaigns to capture high-intent search traffic.
Effective use of video ads to build awareness and grow the remarketing pool, ensuring a consistent flow of potential customers.
Optimization within Google Merchant Centre, which allowed us to prioritize high-margin products and align campaign goals with revenue-driving items.
In just three months, Sink Quality saw transformative results. With this new strategy in place, the brand is now well-positioned to continue scaling its online presence and further boost its sales performance in the coming months.